After the excitement of last weekend’s X Games in Aspen, this week attention has well and truly shifted to the Olympics. With the Games only a week away, many of the athletes only had a couple of days to recover from the X Games before heading of to Sochi to pursue their Olympic dream.
With Rule 40 of the Olympic Charter prohibiting athletes from promoting their individual sponsors at all for a 28 day period surrounding the games, each of the snowboarders heading to Sochi posted messages of thanks to their sponsors, friends, family and fans via social media before stepping on the plane. It’ll be interesting to see if we manage to spot any Nike swooshes from under Jamie Nicholls’ Adidas branded Olympic kit!
The games start on 7th February and we can’t wait to get behind our guys and girls as they compete on the world stage.
Last week also saw Munich host the annual ISPO trade show, where all the snowboarding brands showcase their new product ranges for 2014/15 and we get a first peek at all the shiny new gear that will be on sale next season.
There was some awesome kit on display, both technically and aesthetically speaking. Burton’s range of new boards caught our eye, as did Ride’s collection of sweet looking designs.
However, our favourite so far has to be the new Burton Easy Living snowboard, which was demonstrated so ably by Danny Davis in last weekend’s X Games SuperPipe final. We didn’t think it was possible to improve on this season’s Jimi Hendrix graphic but we’re already coveting the new guitar base!
We can’t wait to test out all the new gear at this year’s Spring Break in Kaunertal! Packages and prices for this year’s event have just been announced so check out the Spring Break Facebook page for details. If you haven’t been before, check out our review of last year’s event. It’s without a doubt one of the best weeks of the season!SDUK Snowboarding News: Athletes head to Sochi, and sneak peek at next season’s snowboarding gear!,